WhatsApp Automation: What is It, Benefits, Uses & Examples
WhatsApp Automation is said to perform all the upcoming business ventures of the user guidance and the software as it is a golden feature of WhatsApp Business. With a user base of 2.78 billion unique users globally, WhatsApp is much more than a personal messaging platform. WhatsApp business Automation holds a net user base of unique users all across the globe. WhatsApp is much more than a personal messaging and communication platform.
What we see today, and even more in the future, is that WhatsApp will be the best communication tool for businesses to innovate, improve operational efficiency, and redefine customer interactions.
Upwards of 175 million messages are sent to WhatsApp Business accounts by users worldwide. Its influence spans across global markets and emerging economies alike.
From Indonesia to Mexico and from the US to the UK, consumers are increasingly dependent on digital channels that integrate seamlessly into their lives.
WhatsApp offers a direct line, ensuring businesses remain connected with their crucial audiences in a world that’s more interconnected than ever.
WhatsApp Automation is one of the best means to automate common customer queries and welcome & away messages to your users on WhatsApp.
What is WhatsApp Business Automation?
WhatsApp Automation is a process of using software tools to perform specific tasks and working interactions on WhatsApp. WhatsApp Automation is a form of APi or AI-driven technologies to automate the entire conversation, engagements and flow of messages on the WhatsApp App.
Without human assistance, the system is eligible to send and receive messages, add new contacts, respond to the clients and customer inquiries, and broadcast messages to multiple contacts.
WhatsApp Automation refers to the process of using software to automate messaging and communication on WhatsApp. WhatsApp Business automation enables businesses to streamline their customer support, promotional messaging, and reminders by automating repetitive tasks.
By implementing WhatsApp Automation, businesses can save time and resources, while improving their response times and increasing customer satisfaction.
Benefits of using WhatsApp Automation
There are several benefits of using WhatsApp Automation that make our work easy, quick and comfortable. Some of the golden advantageous are listed below:
Reduce your response time –
49% of companies and firms agree that Marketing automation has helped them to save time on activities that used to take a large amount of time doing repetitive tasks. You can effectively reduce your response time with automated replies for common customer queries.
Save your team’s time & efforts –
By WhatsApp Automation repetitive user queries, you can help save your agents valuable time which they can use to complete other important tasks at hand.
Keep your Business running 24×7 –
By enabling the preset responses, the user can keep its business active 24×7, even during weekends & holidays. Whenever users send you a message, they’ll receive an automated response for their queries.
Drive engagement to 5x more users –
WhatsApp has a 5x more engagement rate than emails & SMS. By automating WhatsApp messages, you can drive 5x more engagement & quality leads to your business.
Uses and Examples of WhatsApp Automation
Automate payment reminder notifications on WhatsApp
You can drive 3x more payments faster when you automate payment reminders on WhatsApp.
In the fast-paced world that we live in today, users might unintentionally forget to make their promised payments.
Whether it’s a loan EMI, school/ college fees, car loan, subscription fee etc; automating a payment reminder WhatsApp message helps you collect 3x more payments in much less time.
Setup Welcome message & quick replies
Users that receive a welcome or onboarding message are 33% more likely to engage with your business.
A warm welcome goes a long way in helping you create a good first impression on the user’s mind about your business.
Recover 45-60% of Abandoned Carts
One of the best use cases of WhatsApp Business Automation is sending Abandoned Cart Recovery Notifications on WhatsApp.
80% of customers bag items in their carts but abandon their purchase at the payment page. That means 8 out of 10 users who add items to their carts won’t end up purchasing.
But, there’s a simple trick that can recover 45-60% of Abandoned Carts. Just automate Abandoned Cart Notifications on WhatsApp with a casual reminder to users to complete their purchase.
Send Live Delivery Updates on WhatsApp
The WhatsApp Live Location sharing feature allows the user to share live and current locations for delivery and other purposes. The software works like a live location sharing or a navigator.
Automating these WhatsApp notifications will establish you as a trustworthy brand for users.
This is because users know that they’ll receive a confirmation on WhatsApp whenever they purchase a product or ask for a refund.
Automate sales & customer queries with WhatsApp Chatbot
A WhatsApp Chatbot is a Chatbot that functions on WhatsApp, answering customer queries, completing sales & collecting user attributes on WhatsApp.
The software works just like a customer support agent delivering a human-like experience 24×7 for your business.
The WhatsApp Chatbot is capable of tasks such as answering common customer questions and Nurture leads when they first land on WhatsApp.
Limitations of WhatsApp Automation with WhatsApp Business App
WhatsApp Automation is considered as a working Ai for most of the companies and this highlights the reason for a massive increase in the audience and users of the software and it is said to be the reason for a huge business solution users look up to.
From the day it was created, WhatsApp Business API came to revolutionize the way in which companies communicate with their customers, facilitating the creation of an efficient and really fast buyer assistance center.
This explains why this instant messaging application has gone viral so quickly among large corporations and mediated companies, who have implemented this tool to improve their relationship with the audience, even increasing the level of realized profits.
Now, many must wonder what are the Advantages and also the Disadvantages that must be taken into account when deciding whether to use the WhatsApp for Business API.
If you also came here because you want an answer to this question, let us tell you that you are in the right place.
Increased Visibility
The study of the GetItSMS team has found that the use of WhatsApp Automation allows an opening rate of ⅔ of the click rate of 35%. This is a sharp outlook at the demonstration that this messaging application increases the chances that the database will fetch on the sent message, whether they are providing sufficient information regarding business ventures and promotional notifications.
The important point is to know how to create attractive templates that can catch the attraction of the audience and the users as well at the instant time of respecting the rules and regulations imposed by Meta.
Generation of interactive automatic responses
WhatsApp Automation is clearly the main advantage of the instant messaging channel. In fact, using WhatsApp business allows you to create a customer support center that is always available 24/7 thanks to its features that allow you to create quick interactive auto-send responses capable of answering customers’ frequently asked questions.
With this tool integrated into the messaging platform, it is no longer necessary for a human agent to be available, most of the queries that a user has can be answered at any time of the day on a scheduled basis.
Creation of a multi-agent and multi-sector customer service center
Another interesting advantage offered by the WhatsApp Automation is the possibility of creating a multi-agent and multi-sector customer service center using a single phone number.
In this sense, we have to tell you that with the WhatsApp business API app you can connect a large number of customer support agents on the same platform so that they work synchronously and quickly.
In this way, you will be able to attend to the needs of all the users who contact you in a short time, reducing the wait and personalizing the attention, satisfying all the demands of the clients.
As if this were not enough, integrating WhatsApp with your business software allows you to work with teams of specialized human assistants by service area capable of resolving any user problem in record time.
Bot programming
Artificial intelligence has come into our lives to improve it, including the way in which brands can use this instant communication channel .
We are referring to the messaging tool that allows you to create bots capable of answering frequently asked questions from users in record time.
All the company has to do is analyze what are the queries that are usually repeated among customers and create the corresponding responses.
It will then be the chatbot that will be in charge of providing the response desired by the user in a matter of a few seconds without the need for intervention by a human agent.
Conclusion
From the above report, in WhatsApp Marketing Automation software to boost your Business, the productive innovation ideas and leadership practices allow the company to maintain its brand position and image in the mindset of its consumers and audience.
The brand culture of the company has built a creative and unique position, so the customers are actively present in all the practices of the company.
The audience highly appreciates the marketing strategy and the advertising power of the company. Through their practices and regulations, they are giving good quality work and better innovative instruments for improving transportation across the globe.
The use of modern technology positively and helpfully is executed by the company perfectly in a manner that helps the development of the world.