WhatsApp Business API Pricing Update on 1st July 2025

If you’re using WhatsApp to talk to your customers — and let’s be honest, who isn’t these days — there’s a big change coming your way.

Meta (the folks behind WhatsApp) is switching things up. Starting soon, they’re moving from charging per conversation to charging per message.

Sounds intense? It doesn’t have to be. We’ll break it down for you — plain and simple — and show you how Getgabs makes it all easier (and cheaper).

Key Dates to Keep in Mind

 1. Free Service Conversations for Everyone

Starting: November 1, 2024

Yes, you read that right — no more 1,000 conversation limit.
Now, every service-related chat you have with your customers is completely free, as long as it’s inside the 24-hour reply window.

Why this is awesome:

• You can help more customers without thinking about extra charges

• Faster replies = happier users

• Build more trust without watching the meter

2. Per-Message Pricing Kicks In

From: July 1, 2025

Meta’s new billing style goes live for everyone on this date.
No phased rollouts, no region-wise confusion — it’s a global switch.

Every message you send (marketing, authentication, or utility) will now be billed separately — no more paying for 24-hour chunks.

For more detailed information and to stay updated on these changes, you can visit Meta’s official documentation:WhatsApp Business Platform Pricing Updates

So, What’s Actually Changing?

You’ll now be billed based on what kind of message you send:

• Marketing: “Here’s a discount code just for you!”

• Authentication: OTPs or login messages

• Utility: Order updates, reminders, receipts

Here’s the good part: utility messages sent inside a 24-hour customer service window are still FREE.

So if a customer messages you and you reply with, say, a shipping update or a payment reminder — Meta won’t charge you anything.

Real Talk: How to Make This Work for You

Tip 1: Conversations = Opportunities

Every time a customer replies, you get a 24-hour “free pass” to chat without extra cost.

Use that window to:

• Answer questions

• Share updates

• Ask for feedback

• Even recommend something new

Just make sure it’s helpful — nobody likes spammy messages.

 Tip 2: Keep Marketing Relevant

This new WhatsApp Business API pricing means you’ve gotta be smart about marketing.
That blast-you-send-to-everyone approach? Might cost more than it returns.

Instead:

• Use behavioral triggers (like cart abandonment)

• Segment your audience

• Personalize your messages

• Add buttons so it’s easy to respond

One great message >>> five random ones.

 Tip 3: Make Utility Messages Work Harder

Utility doesn’t have to be boring.

Make messages actionable:

“Your bill is ready. Want to pay now?”
“Your delivery’s out. Need to reschedule?”

These spark replies, and that reply opens another free 24-hour chat window. 💥

Why Getgabs Is a Better Partner in This New World

Let’s keep this simple.

We don’t charge you any markup on Meta’s fees.

What Meta charges us, is what you pay. Period.

Some platforms quietly add a margin on top of Meta’s rates.
We don’t. That’s just not how we roll.With Getgabs, you get:

•  Transparent billing
•  Automation that actually works
•  Smart analytics
•  Integrations with your CRM or Shopify
• A real support team that talks like humans, not robots

Quick Recap

Let’s Wrap It Up

The bottom line? WhatsApp’s becoming more performance-based.
And that’s a good thing — if you’re working with the right partner.

At Getgabs, we help you:

• Stay compliant

• Message smarter

• Engage better

• And save more

Ready to upgrade your WhatsApp game before the new pricing kicks in?

Book a Free Demo : https://calendly.com/getgabs/15min