Updated April 2025 If you’ve noticed your Utility templates being marked as Marketing or even rejected by WhatsApp, you’re not alone. WhatsApp’s template categorization system has changed, and it’s crucial to understand how these updates affect your messaging strategy. At Getgabs, we’re here to break it down for you. What’s the Difference Between Utility and […]
If you’re using WhatsApp to talk to your customers — and let’s be honest, who isn’t these days — there’s a big change coming your way. Meta (the folks behind WhatsApp) is switching things up. Starting soon, they’re moving from charging per conversation to charging per message. Sounds intense? It doesn’t have to be. We’ll […]
Meta, parent company of Whatsapp Business API decided to make marketing campaigns more effective and Utility message campaigns more affordable starting from 1 August 2024. A new notification has been arrived on all our users WABA panel under Whatsapp Manager. It says : Updates to marketing and utility rates starting August 1 We continue to […]
