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WhatsApp Business API Pricing 2026

Whether you're an individual, a small team, or a growing enterprise, we have a WhatsApp API pricing plan that aligns with your goals.

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Monthly Annually 2 Months Free

Free Onboarding & Setup on all monthly or annual plan. **Get 2 Months free with annual subscription

Basic (0% Markup)

Ideal for Startup

$ 5 /month (USD)
Setup / Onboarding Fee No Cost
Broadcast 30,000/month
Team Inbox A shared WhatsApp & instagram inbox for your brand number to collaborate with your team and manage customer chats together.
Chatbot Flow A drag-and-drop message flow builder to design WhatsApp message flows and automate customer chats. Unlimited
AI AnswerNode Create a real-time AI chatbot for your brand, just add your website URL to get an instant support agent.
Chat Widget Add a WhatsApp chat widget to your website and boost leads. 3,000 Views/month
WhatsApp Form Create interactive WhatsApp forms with a drag-and-drop builder to collect leads and customer details easily. 1
Catalog / Commerce Create and manage your WhatsApp product catalog with GetGabs, and connect it seamlessly with Chatbot Flow to automate product discovery and sales.
Webhooks
REST APIs Limit Exceeded? You can buy Addon 20 calls/minutes
Support Email + Chat
Users or agents Limit Exceeded? You can buy Addon 1 Users or agents
Lead Management(CRM)

Meta Messaging cost

Marketing: Rate Card
Authentication: Rate Card
Utility: Rate Card
Service: Rate Card

*Unlimited Free Incoming Conversation. Click here for other regions

Why Pay Extra?
getgabs has (0% Markup)
Bestseller

Plus (0% Markup)

Ideal for Growing Business

$ 11 /month (USD)
Setup / Onboarding Fee No Cost
Broadcast 5,00,000/month
Team Inbox A shared WhatsApp & instagram inbox for your brand number to collaborate with your team and manage customer chats together.
Chatbot Flow A drag-and-drop message flow builder to design WhatsApp message flows and automate customer chats. Unlimited
AI AnswerNode Create a real-time AI chatbot for your brand, just add your website URL to get an instant support agent.
Chat Widget Add a WhatsApp chat widget to your website and boost leads. 30,000 Views/month
WhatsApp Form Create interactive WhatsApp forms with a drag-and-drop builder to collect leads and customer details easily. 5
Catalog / Commerce Create and manage your WhatsApp product catalog with getgabs, and connect it seamlessly with Chatbot Flow to automate product discovery and sales.
Webhooks
REST APIs Limit Exceeded? You can buy Addon 180 calls/minutes
Support Priority Support
Users or agents Limit Exceeded? You can buy Addon 3 Users or agents
Lead Management(CRM)

Meta Messaging cost

Marketing: Rate Card
Authentication: Rate Card
Utility: Rate Card
Service: Rate Card

*Unlimited Free Incoming Conversation. Click here for other regions

Why Pay Extra?
getgabs has (0% Markup)

Pro (0% Markup)

Ideal for Mid and Large Business

$ 59 /month (USD)
Setup / Onboarding Fee No Cost
Broadcast Unlimited
Team Inbox A shared WhatsApp & instagram inbox for your brand number to collaborate with your team and manage customer chats together.
Chatbot Flow A drag-and-drop message flow builder to design WhatsApp message flows and automate customer chats. Unlimited
AI AnswerNode Create a real-time AI chatbot for your brand, just add your website URL to get an instant support agent.
Chat Widget Add a WhatsApp chat widget to your website and boost leads. 10,00,000 Views/month
WhatsApp Form Create interactive WhatsApp forms with a drag-and-drop builder to collect leads and customer details easily. 50
Catalog / Commerce Create and manage your WhatsApp product catalog with getgabs, and connect it seamlessly with Chatbot Flow to automate product discovery and sales.
Webhooks
REST APIs Limit Exceeded? You can buy Addon 360 calls/minutes
Support Dedicated Support
Users or agents Limit Exceeded? You can buy Addon 10 Users or agents
Lead Management(CRM)

Meta Messaging cost

Marketing: Rate Card
Authentication: Rate Card
Utility: Rate Card
Service: Rate Card

*Unlimited Free Incoming Conversation. Click here for other regions

Why Pay Extra?
getgabs has (0% Markup)
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Compare Plans
Basic
$ 5 /month
Plus
$ 11 /month Bestseller
Pro
$ 59 /month
Broadcasting Campaign
30K/month
500K/month
Unlimited
Campaign Scheduler
✓
✓
✓
Campaign Click Tracking
✓
✓
Retargeting
✓
✓
Automatic Failed Message Retry
✓
Create Template Message
✓
✓
✓
Template Types
Upto 10 Buttons, Utility, Marketing, Service, Carousel, WhatsApp Form, Catalog
Upto 10 Buttons, Utility, Marketing, Service, Carousel, WhatsApp Form, Catalog
Upto 10 Buttons, Utility, Marketing, Service, Carousel, WhatsApp Form, Catalog
Messaging Speed 40 Msg/min
✓
✓
✓
Click-to-WhatsApp Ads Manager
✓
✓
✓
QR Code Generator
Unlimited
Unlimited
Unlimited
Opt-Out Triggers
✓
✓
✓
Chat widget
3,000 Views/month
30,000 Views/month
10,00,000 Views/month
Upload & Manage Contacts Account Limit
5000 Contact
50,000 Contacts
10,00,000 Contact
Subscription widget
500 Contact
5,000 Contact
1,00,000 Contact
Free Setup & Onboarding
✓
✓
✓
24*7 Support
✓
✓
✓
Away Message Trigger
✓
✓
✓
Auto Triggers Chatbot auto-replies triggered by incoming WhatsApp messages (each reply is counted) Limit Exceeded? You can buy Add-on
500
2000
10000
Keyword Auto Response
Unlimited
Unlimited
Unlimited
Chatbot Flows Builder A drag-and-drop message flow builder to design WhatsApp message flows and automate customer chats.
Unlimited
Unlimited
Unlimited
Segment your contacts (via tags and agents)
✓
✓
Chatbot Connectors
10 (+Add ons)
20 (+Add ons)
35 (+Add ons)
Whatsapp Forms/Flows Create interactive WhatsApp forms with a drag-and-drop builder to collect leads and customer details easily.
1
5
50
AI AnswerNode Create a real-time AI chatbot for your brand, just add your website URL to get an instant support agent. Limit Exceeded? You can buy Add-on
500 Crawls
2000 Crawls
Unlimited Crawls
Whatsapp Forms/Flows CRM CRM for the data collected using whatsApp form
✓
✓
Order Update Notifications
✓
✓
Abandoned Checkout Reminders
✓
✓
Shopify App
Add ons
✓
Auto-sync Shopify Contacts
✓
E-commerce Catalog and WhatsApp Cart
✓
✓
E-commerce Order Management
✓
✓
E-commerce Chatbot Flow
10
20
Template Message APIs
✓
✓
✓
API Calls Per Minutes
20 per min
180 per min
360 per min
Total Monthly API Calls
30,000
2,00,000
5,00,000
Webhooks – Inbound and Outbound
Add ons
✓
✓
Webhooks – Forms/Flows
Add ons
✓
✓
Shared Team Inbox Live Chat A shared WhatsApp & instagram inbox for your brand number to collaborate with your team and manage customer chats together.
✓
✓
✓
Users or agents Limit Exceeded? You can buy Addon
1
3
10
Smart Agent Routing Limit Exceeded? You can buy Addon
automate Keyword, Tag or 1-1 Agent based chat distribution to agents
automated Keyword, Tag or 1-1 Agent based chat distribution to agents
Shortcut Messages in Chat
5
25
150
Android and iOS App for Live Chat
✓
✓
User Access Control
✓
✓
Agent Transfer & Manager Monitoring
✓
✓
Custom Agent Rules Limit Exceeded? You can buy Addon
✓
✓

WhatsApp Business API Conversation Pricing

Meta charges additional fees on a per-conversation basis

User-Initiated Conversation

When the user sends a message first to your business, and you respond within the 24-hour customer service window, it is counted as a user-initiated conversation.These conversations are more affordable and generally used for support, queries, and help requests.

Business-Initiated Conversations

If your business sends a message first to a user outside the 24-hour window, it is counted as a business-initiated conversation. These conversations are usually used for notifications, alerts, promotions, and authentication.

View pricing by country

Why Choose Our Platform for WhatsApp Business API

Getgabs offers an affordable, secure, and feature-packed WhatsApp Business solution to connect with customers effortlessly.

No Markup Charges: Unbeatable transparent rates with no markup charges.

No Set-Up Charge: Instant access with no set-up charges.

Direct WhatsApp API Access: Smooth integration with the official WhatsApp API.

Instant Approval & Quick Onboarding: Approval in seconds.

Competitive Pricing: Affordable pricing options that fit in your budget.

Secure & Scalable: Enterprise-grade security with a high delivery rate.

Custom Integrations: Seamless integration with existing CRM software and third-party apps.

24/7 Assistance: Comprehensive assistance 24 hours a day.

How WhatsApp Business API Pricing Works

WhatsApp Business API pricing is charged by Meta based on message categories, not subscriptions. You pay only for the messages you send.

01

Message Category

The pricing depends on the type of message you send, like utility, authentication, marketing, and service conversation.

02

User’s Country

WhatsApp API charges vary by country and are based on where the recipient’s phone number is registered.

03

Message Volume

Sending a higher number of messages can affect overall pricing and may qualify for better pricing efficiency.

04

API Access Method

Pricing can also vary based on how you use Getgabs WhatsApp API.

Service replies within the 24-hour window are free.

How to Reduce WhatsApp Business API Costs

Use Service Conversations Wisely

Promote users to begin a conversation on their own side when possible. Messages sent within the 24-hour service window are free, resulting in cost-effective customer support and follow-ups.

Combine Multiple Alerts into One Message

Share all your information in a single message instead of sending separate messages for each. For example, add order confirmation, invoice, and delivery details in one utility message to lower paid message usage.

Avoid Unnecessary Marketing Messages

Marketing messages are generally more costly than other categories. Send promotions only when they add value and avoid frequent messaging to keep costs low and boost engagement.

Use Automation to Reduce Paid Triggers

Utilize smart automation and AI chatbots to manage FAQs, order tracking, and support inquiries within the free service window. It decreases the need for paid outbound messages.

Target Only Opted-In Users

Send a message to users who have opted in to enhance delivery rate, engagement, and prevent spending on uninterested recipients.

Leverage Free Entry Points Strategically

Use click-to-WhatsApp ads, website chat buttons, and app deep links to enable users to start the conversation. It keeps the chats within the free service window and lessens paid outbound messages.

WhatsApp Business API Message Categories

Utility

Used for transactional updates

  • Order confirmations
  • Shipping alerts
  • Payment receipts
Lower cost High delivery rate

Authentication

Used for verification and security

  • OTP messages
  • Account verification
Affordable Ideal for fintech & SaaS

Marketing

Used for promotions and campaigns

  • Discounts
  • Product launches
  • Retargeting messages
Higher cost Requires user opt-in

ServiceFree

User-initiated conversations

  • Customer support
  • Queries & complaints
Free within 24 hours Best way to reduce costs

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