How to Run Ads on WhatsApp Status

The following detailed steps guide you through creating a WhatsApp Status ad campaign using Meta Ads Manager.

Step 1: Open Ads Manager

• Go To Meta Ads Manager
• Log in with your Facebook business account
• Access your dashboard
• Confirm your ad account is active
• Check that your Facebook page is connected
• Verify payment method is added
• Make sure business manager access is enabled

Step 2: Click ‘Create Campaign’

• Start a new campaign
• Click the ‘create’ button
• Choose manual setup
• Move to objective selection

Step 3: Choose Campaign Objective

• Select the correct goal
• Choose messages
• This optimises for conversions
• Avoid traffic and engagement objectives
• Click ‘continue’

Step 4: Select WhatsApp as the Message Destination

• Choose where messages should go
• Select WhatsApp
• Ensure WhatsApp is selected as your only messaging platform before continuing.
• Confirm your WhatsApp business account is visible

Step 5: Connect WhatsApp Number

• If not already connected
• Click connect
• Enter your WhatsApp business number
• Verify via OTP
• Double-check correction number is linked
• Save connection

Step 6: Define Audience Targeting

• Target the right people
• Select location (city, region, or country)
• Choose age range
• Select gender (if needed)
• Add interest-based targeting
• Add behaviours filters

Step 7: Set Budget & Schedule

• Choose a daily or a lifetime budget
• Start with a small test budget
• Set campaign start date
• End date (optional)
• Let it run for at least 5 days

Step 8: Select WhatsApp Status Placement

• Go to Placements
• Select manual placements
• Select WhatsApp status
• Instagram stories (optional)
• Facebook stories (optional)

Step 9: Upload Your Ad Creative

• Go to the ad level
• Upload your image or video (1080*1920)
• Add text and a CTA.
• Publish ad

Pro-Tip: Run WhatsApp Status ads with a WhatsApp Business API number to automate customer chats and manage through shared team inbox.