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Why a Small and Mid Size Business use WhatsApp Business API Platform

Grow Your Business With WhatsApp Automation
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WhatsApp Business API for SMEs
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Michael William / Reading Time : 2 min read
LAST UPDATED :
May 21, 2025
LAST UPDATED :
May 21, 2025

Many of our customers ask us a straight question that Why should we use the WhatsApp Business API Platform?

We at Getgabs answer it simply:

  1. WhatsApp is the most popular messaging app in the world with 2.9 billion users.
  2. It is a portfolio of business communications solutions that can bring new customers and revenue at scale.
  3. It creates a two-way, customer-centric conversation.
  4. It enables immediate, interactive responses and responding when it’s convenient.
  5. It is familiar as people already use WhatsApp to communicate with their family and friends.
  6. It is secure with end-to-end encryption.
  7. Businesses can run direct Click to WhatsApp Ad on Google, Facebook, and Instagram.
  8. It can send transactional messages using the API, related to customer accounts and orders.
  9. It is a global messaging platform.
  10. Businesses can use WhatsApp to connect with customers and create engaging experiences.
  11. The business can then use WhatsApp Flows (WhatsApp Forms)to enhance the customer experience and collect leads.
  12. Send one-time passwords or verification codes to customers for security purposes.
  13. Send and receive multimedia content such as images, videos, and documents.
  14. Showcase products and services in a visually-appealing way.

  15. Accept payments from customers directly within WhatsApp (in Brazil, Singapore, and India).