What is WhatsApp Marketing – A Pro Marketer’s Guide (2024)
WhatsApp marketing known as a pro Marketer’s Guide holds 2.4 Billion users across the globe who are currently using WhatsApp actively to connect with friends, family & Businesses. So, if someone is missing out on WhatsApp Marketing in 2024, they aren’t Marketing smoothly.
WhatsApp is said to be one of the comfortable and user-friendly platforms to market your own Business, having a 98% of Message Rate more than about 45-60% Click-through Rate; This is 5 times more than results brought in by Emails & SMS!
That’s why WhatsApp Marketing should be on your business’ radar!
There are 2.4 million people across the globe who hold WhatsApp Business to connect with their friends, family, business dealers, and clients. Hence, if there are some absent marketing strategies of Whatsapp in the upcoming period.
What is WhatsApp Marketing?
WhatsApp Marketing works to promote the products and services on the channel of WhatsApp to guide sales & revenue for the Brand by sending various available types of messages, building brand authenticity & providing instant customer support solutions on a platform where 2.4 Billion global users spend approximately 18.6 hours per month.
WhatsApp marketing is a type of digital marketing that involves using WhatsApp’s Business messenger service to promote products, services, or brands. It’s a form of messenger marketing that can help businesses:
- Reach a large amount of audience in a shorter period: This helps reach a large amount of audience in a shorter period. This is a golden point that helps increase the company’s sales and customers.
- Build strong customer relationships: The app provides many features to interact with the customers, building a solid relationship of trust and loyalty towards the customers and clients with the company to the Brand.
- Increase sales: Due to reaching out to a large audience in one go, there is a good scope for increasing sales within the targeted audience. This helps the company improve its products and capital investment, making a profit.
Why is WhatsApp Marketing a Must in 2024?
When Emails and SMS open rates were charged it brought a significant downhill. WhatsApp hit the chart with a massive audience of 2.4 Billion Global Users and a large sum of 98% or Messages rated globally on an open rate.
There are 45-60 % click-through rates and 38 minutes of average Engagement per user repeatedly and regularly.
There are over %00 million businesses running all across the globe using WhatsApp for Marketing and customer support channels. Suppose there are no features of WhatsApp marketing in the technology industry. In that case, a massive downfall in sales and marketing will affect the country’s economy—the most minor 25 to 30% of the revenue of the running Business and the industry.
One of the excellent ways of advertising your goods and services are by sharing your user-generated content in images, short videos, experience reviews from the company, and product feedback from present customers on WhatsApp.
Using a versatile video editor tool, you can enhance these user-generated videos to make them more engaging and impactful. This way, you can create trust and brand image among your customers and permit them to share their feedback and solve questions, if any.
What are the Benefits of using WhatsApp Marketing?
There are numerous benefits of using WhatsApp Marketing listed below and briefly explained for a better understanding of the respective reader.
1. Improved Sales
With 5x more open rate & 10x more click-through rate than Emails & SMS, WhatsApp helps 3x your sales, skyrocket revenue & increase your Brand’s visibility.
2. Improves relations & Connectivity
WhatsApp allows businesses to give a personal touch to their conversations with customers by sending personalized messages & answering customer queries in real-time with one-to-one Live Chat.
3. Build Trust & Boost Business Authenticity
People purchase from Brands they trust! You can build trust & authenticity in users’ minds about your Brand by getting the Green Tick on WhatsApp. The Green Tick helps build your Business as Trustworthy in users’ eyes.
4. Boost Customer Satisfaction
90% of customers consider immediate response as important! On WhatsApp, you can respond immediately to the customer queries in real-time with Live human chat.
5. Reduced Cost
WhatsApp Marketing is highly affordable! It costs nearly nothing compared to the ROI you can achieve with this marketing channel. Businesses like Skullcandy working with the software have been able to drive 150x ROI with the power of bulk WhatsApp Marketing.
6. Reduced Efforts
On WhatsApp, you can automate your sales & support process with a WhatsApp Chat Bot, saving your agents valuable time & effort.
How Brands are using WhatsApp Marketing?
Many Brands have been using WhatsApp for Marketing & Customer support since its launch, helping customers and users build strong roots in their Businesses and earn a significant profit.
Let’s check out some creative ways brands use WhatsApp Marketing to drive sales & provide top-notch support to customers.
Estee Lauder
Estee Lauder is among the first brands to use WhatsApp to provide personalized Skincare solutions. They created an AI WhatsApp Chatbot, Live, which helps customers get familiar with using the Brand’s products & offers personalized skincare solutions on WhatsApp.
Nissan
In Saudi Arabia, Nissan has organized a WhatsApp Chatbot to decrease all common customer queries without any assistance of human agents. With the Chatbot, Nissan increased the leads by 390% & reduced the reliance on Call centers by 33%. The company faced several queries that the WhatsApp group instantly solved.
Mutua Madrilena
Spain has built a leading Insurance service image in the market; Mutua Madrilena permits their customers to submit automobile accident claims via WhatsApp, making the working process 30% and faster.
Absolut Vodka
In the beginning of the industry, Absolut Vodka was pronounced as the first firm to incorporate WhatsApp Marketing for its business. It hosted a contest campaign for two entry tickets to a product celebration party. It encouraged users to message Absolut Vodka on WhatsApp about why they should get the party ticket. Absolut Vodka was able to engage 600+ people with this strategy in just three days.
WhatsApp Business App
WhatsApp Business is said to be a hand free usage application that permits to take the business online and sales of the products and services. It merges the needs of the separate and minor business with comparatively lower message areas.
The Business App allows you to:
- Broadcasting messages to approx 256 people
- Set auto-reply for welcome or away messages
- Use WhatsApp Business on five devices (1 Mobile + 4 Pcs)
- Setting up your WhatsApp Business Account is extremely easy.
All you need to do is create a new WhatsApp Business Account/ shift your regular—WhatsApp account to WhatsApp Business.
Top 3 WhatsApp Marketing Strategies to Get Started.
There are the top 5 primary strategies to get started in WhatsApp Marketing as mentioned below:
1. Broadcast Promotional Messages on WhatsApp:
WhatsApp Notifications have a 98% open rate. Sending bulk WhatsApp Marketing messages and offering WhatsApp is the best way to reach a vast audience & boost your sales.
You can send these messages only to the users who have opted in for receiving WhatsApp notifications from your Business.
2. Introduce Loyalty Programs for Customers:
Loyalty programs are bonuses offered by businesses to its daily customers. They help in attracting new customers and make your current customers feel special.
They can host loyalty programs and offer golden points to users on WhatsApp to boost up to 3x re-sales and draw new consumers towards their Brand.
3. Run Direct to WhatsApp Ads:
By running instanty to the WhatsApp Advertisements on Instagram, Facebook, and other online platforms, the users can drive instant lead generation and reduce cost per lead. With ‘Direct to WhatsApp Ads,’ users are instantly connected to their WhatsApp, where they can easily indulge themselves in a live one-to-one conversation.
Conclusion:
The above analysis of WhatsApp Marketing has been done regarding the differences and advantages the WhatsApp software team provides to the users for a safe and secure Run of Business.
From the above report, in Whatsapp marketing software to boost your Business, the productive innovation ideas and leadership practices allow the company to maintain its brand position and image in the mindset of its consumers and audience.
The brand culture of the company has built a creative and unique position. Hence, the customers are actively present in all the company’s practices. The audience highly appreciates the company’s marketing strategy and advertising power.
Through their practices and regulations, they are giving good quality work and better innovative instruments for improving transportation across the globe.
The use of modern technology positively and helpfully is executed by the company perfectly in a manner that helps the development of the world.
Also Read: How to Apply for WhatsApp Business API
